About Beishute

In 1998, Beishute relocated to the Miyun Industrial Development Zone in Beijing, focusing on expanding in the northern China market. Starting in 2001, it entered international retail chains such as Walmart, Carrefour, and RT-Mart, and launched advertisements on CCTV1, with international model Xie Dongna as the brand ambassador.

In 2003, sales of Beishute’s self-owned brand reached 120 million RMB, successfully completing its second entrepreneurial phase and embarking on a new journey in its history.

In 2004, Beijing Beishute Technology Development Co., Ltd. was established, focusing on refined brand and channel development, and set up a research and development center.

By the end of 2005, after extensive exploration, Beishute successfully developed the ST series for distribution channels and the SN series for end-users.

In late 2007, Liu Chongjiu conducted strategic planning for Beishute's future, establishing a market positioning focused on optimal cost-performance ratio. Through a series of institutional reforms, Beishute achieved double growth in both revenue and price.

In 2011, the State Administration for Industry and Commerce awarded Beishute the 'Famous Chinese Trademark' certification.

In 2014, Beishute invested 40 million yuan to purchase a spacious and well-lit office in Chaoyang Jiajing Tiancheng, Beijing. That same year, the company launched its high-end 7-Star Ultra-Absorption series, which became a flagship product and elevated the brand positioning of Beishute from "cost-effective" to a "mid-to-high-end" level.

In 2018, the Beishute laboratory obtained national CNAS certification.

In 2019, the company brought in brokerage partners and a strategic shareholder from the tissue paper industry, Taiseng Group, marking the start of its journey towards an IPO. The company prioritized an employee stock ownership plan to establish a long-term incentive mechanism that aligns employee interests with company performance and shares risks.

In 2019, Beishute invested 150 million RMB to establish Beishute (Tianjin) Sanitary Products Co., Ltd. in the Tianjin Airport Economic Zone, creating an intelligent manufacturing base for Beishute.

In 2019, Beishute became the first brand in the industry to launch medical-grade sanitary pads.

In 2022, Beishute officially became the exclusive sanitary pad partner of China’s aerospace program.

In 2023, Beishute was awarded the "Medical-Grade Disposable Hygiene Products Demonstration Unit" certificate by Zhongwei An (Beijing) Certification Center.

From 2022 to 2024, Beishute was recognized for three consecutive years with the "Craftsmanship Product of the Year in China’s Hygiene Product Industry" award by the China Paper Association.